01
Seen first
+38%
One idea big enough to own a channel, cut for every format.
Median lift in brand search, launch month, 2024 to 2025
What we do
Strategy, creative, social, media and production under one roof in Clerkenwell, measured against one result we agree in week two.
Who for
Consumer brands that sell to people: sportswear, beauty, music, travel, fragrance, drinks, finance and cars. Usually a marketing director with a launch date and a number to hit.
The agency
2014
Independent since
38
People, one floor
14
Markets live now
02
Remembered longer
2.6×
A sound, a colour, a line people repeat back to you.
Ad recall against category benchmarks
03
Chosen again
71%
Media planned against sales, with creative tested every week.
Of clients add a second service within a year
Work people went back for.
Campaigns for sportswear, music, beauty, travel and fragrance brands, each measured against the result we agreed in week two.
Made for the feed.
Vertical first, cut for TikTok, Reels and Shorts, with a hook in the first second and a line people repeat.
Four ways in.
Most clients start with one and add a second within a year. Every account is senior-led, and the people in the pitch stay on the work.
Brief to launch in twelve weeks.
Four fixed phases, one team from first call to launch, and a Friday note you can forward to your finance director.
2
wks
Weeks 01 to 02
Listen
Workshops, data and a day in your stores. We leave with one page we both sign.
Out A one-page brief
3
wks
Weeks 03 to 05
Idea
Two routes shown as work, not decks. The favourite is tested with real people before it gets expensive.
Out One tested platform
5
wks
Weeks 06 to 10
Make
Shoot, edit, build. Our producers run it in house, so the idea arrives intact.
Out Every asset, every format
2
wks
Weeks 11 to 12
Launch
Media goes live and creators post. We read results daily for the first fortnight.
Out A week-one report
Brands we made louder.
Nine of the brands on our books. Most have been with us for more than three years.
The people in the pitch make the work.
38 people on one floor in Clerkenwell. Strategy, creative, social, media and production sit together, so nothing gets lost between teams.
14:02
LDN · Studio open · Mon to Fri, 9:00 to 18:00
Margot Hale
Founder, chief strategy officer
Dario Conti
Founder, executive creative director
Ama Owusu
Head of social & creators
Graham Pike
Media director
Notes from the floor.
Start
a brief/
Tell us what you are launching and when. A strategist replies within a working day, with questions rather than a credentials deck.
After you send it
Today
You send the brief
Five questions, about two minutes. No deck needed.
Day 1
A strategist calls
Questions about the launch, the audience and the number.
Week 1
One page, signed
A short workshop, then the brief we both agree to.
Week 3
First routes, as work
Two ideas shown as films and posters, not slides.
From £45k
Projects
From £12k
Monthly retainers
New business
Margot Hale reads every brief and replies within a working day.