Skincare shot without retouching, with 60 creators showing their own skin on day one and day thirty.
Bare Faced
.
2.4×
Return on paid social
Pell Skin
Beauty
· 2024
Client
Pell Skin
Sector
Beauty
Markets
UK, Germany, Nordics
Channels
Campaign · Creators · Paid social
Timeline
12 weeks, plus a 30-day film
Pell makes a barrier serum that takes thirty days to show. We let sixty people show it on their own skin, with nothing retouched.
The challenge
Nobody believes a skin ad.
Pell's customers told us they assumed every skin shot was edited. The serum's results are real but slow, and a 30-day product is hard to sell in a three-second feed. The brand needed proof people would trust, at a cost it could scale.
Day one, filmed at home. Every creator shot their own before and after.
The idea
Day one and day thirty.
Bare Faced cast 60 creators with real skin concerns, from rosacea to post-acne marks, and asked each to film the same mirror shot on day one and day thirty. We cut nothing but length, retouched nothing, and put the raw files on the brand site so anyone could check.
Campaign still, unretouched, and the serum in close-up.
What we made
A casting-led creator programme run like a production, with usage agreed up front and one shot list for all sixty.
Casting and contracts for 60 creators
Day 1 and day 30 film series
Raw-file library on the brand site
Paid social with creator whitelisting
Weekly live Q&A with a dermatologist
Twelve weeks in
2.4×
Return on paid social
60
Creators, nothing retouched
+44%
Repeat purchase at 60 days
“It was the first campaign our own team believed. Customers quote the creators back to us by name.”
